Most independent artists treat a release like a single social post: upload, share once, move on. The artists who grow treat it like a campaign that starts weeks before the song is live and keeps going long after.
Our default rollout runs about three weeks. Week one is teasers — a hook, a snippet, the cover art reveal. Week two is the pre-save push and curator pitching. Release week is a coordinated hit across streaming, social and press on the same day, then a fortnight of clips and reactions to keep the algorithm interested.
None of it works without assets ready in advance. That's why we build the whole kit — art, video, EPK, content — before the first teaser goes out.
